This Week's BOLDidea:
Emotional Universality
Hello, BOLD Community!
This week, we’re exploring emotional universality, the feelings and experiences that connect us all, no matter who we are. How do we tap into those shared emotions in the stories we tell? And why does it matter?
Filmmaker Casey Neistat took Nike’s marketing budget and turned it into something unforgettable: a global joyride that never once mentioned the product. Yet somehow, it became one of the most impactful brand stories of the decade.
In this week’s post, I break down why Casey's Make It Count is a masterclass in emotional storytelling. By tapping into feelings like freedom, joy, risk, and the fear of wasted time, Make It Count is an ad that makes us feel deeply.
Taking notes from Casey's approach, we can learn to build stronger stories and deeper connections—whether you’re growing a brand, giving a keynote, or simply trying to show up more meaningfully in your life and work.
Through applying emotional universality, you too can buy the ticket, take the ride, and make the whole world feel something!
Thank you for reading!
Questions?
I love hearing from the BOLD community! If you've got something on your mind, have questions you'd like me to answer, or would just like to say 'hi,' please drop me a line!
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